Soulfunk Publicity was born out of necessity. Founder Mario R. Martin is a jack of all trades having spent many years in corporate music at Virgin/EMI-owned Narada Records.

After watching the decline and downsizing of brick-and-mortar music labels and companies, Martin saw the opportunity to give back the personal attention every client deserves.

In addition to publicity, Martin is also a published writer, gaining the opposite aspect of publicity in order to manipulate all the best successes, and refining the failures of others to benefit clients.